Jade Motupalli started Loopit because she saw a gap. People wanted to manage stress and break habits like nail-biting — but the only options were embarrassing plastic toys or expensive luxury jewelry. Loopit is the in-between: handcrafted, affordable, and made to look great.
Every piece is hand-knotted, double-reinforced, and sealed with jewelry glue for maximum durability. Each one is one-of-a-kind.
I noticed something at school: a lot of my friends were biting their nails or fidgeting in class. The "solutions" out there were either bitter nail polish or plastic fidget toys not allowed in most classrooms. There had to be a better way.
Loopit is what I came up with: a handcrafted bracelet that gives you something to do with your hands without anyone knowing. The magnetic beads have a satisfying snap, the smooth glass beads are calming to roll, and it actually looks good.
Every Loopit is made by me, in Colorado, with materials I carefully select for quality and safety. We've already sold 70+ pieces and we're just getting started.
Selected to advance to the next round of the 2025–2026 Aspen Academy Shark Tank.
Questions, custom orders, wholesale inquiries, or just want to say hi? I'd love to hear from you.
Use the contact form at loopitjewelry.com/contact to reach Jade directly. Select from: Pre-order question, Custom order, Wholesale, Press, or Other.
Handcrafted fidget jewelry designed to help you focus, fidget, and feel confident — without looking like you're wearing a toy.